DAG: You have a strong focus on prevention of lameness. Why?
WS: “Lameness is indeed a large problem for which we try to find solutions. Trace minerals are part of the solution, but not the entire solution. Farmers often face an accumulation of many factors that contribute to the problem. This is why we work with partners, academia and experts that bring different types of expertise needed to help tackle a complex problem such as lameness. This disease affects millions of animals around the world and is therefore the source of a huge financial loss to many producers. With our partners, we develop a total solution, which goes beyond just adding performance minerals to the diet. With this approach in mind, we have successfully developed programmes such as First Step® for dairy, Step-Up® for beef and Feet First® for swine. Zinpro’s approach is more than just the performance minerals. We target a multimillion dollar disease problem with a multi-faceted management approach.”
DAG: Is the organic form of trace minerals taking over the inorganic form?
WS: “Animals need trace minerals for maintenance and basic functions in the body, but our aim is to develop feeding solutions that often combine both forms to produce a total solution that is cost effective and provides the greatest value. Requirements for minerals are different in many regions and countries around the world. In Europe, for example, trace minerals have been under recent scrutiny due to efforts to limit the output of minerals in the environment. Every trace mineral you feed to an animal comes out in the environment. We want to make feeding trace minerals as efficient as possible, so that the animal makes optimal use of the minerals they are fed. Not all minerals fed to animals are absorbed, and even when they are absorbed, they may not provide a targeted benefit due to their form. Zinpro Corporation’s 45 years of studying trace minerals and understanding how they work has allowed Zinpro to provide solutions to our customers that will produce a consistent performance response.”
DAG: What will Zinpro look like in 10 years from now?
WS: “Zinpro has been, and will continue to, focus on performance trace minerals. We have many opportunities to develop, and continue to make more discoveries. But, as we study and learn, we will uncover new findings that can lead to new products or applications in other disciplines. Our company grows every year. In 1999 we were present in 10 countries. Now, we are present in more than 70 countries. We recently completed our newest manufacturing facility in Iowa, which makes it possible to produce more performance trace minerals. We see tremendous opportunity to make a contribution in the animal production sector. We are not even close to realising all there is to know about trace minerals in animal production. We are looking at all animal species, and we are also investigating new trends and opportunities. The aquaculture industry, for example, is growing each year. Our performance minerals, from a nutritional and environmental standpoint, have many promising prospects in this market. But in other species, the use of our performance minerals will also continue to grow, because the aim is to produce healthy and profitable animals, which is independent of the market situation in agriculture and the economic situations around the world.”
DAG: Do you believe we can feed 9.2 billion people in 2050?
WS: “Yes, I strongly believe that agriculture can produce enough food for everyone. However, there are three key areas on which we have to reach a consensus on as a society. First, the animal production industry needs to commit to this goal and agree to continue to use science and innovation to produce food safely and in greater quantity. Second, governments and society as a whole need to work on overcoming misconceptions about animal production and embrace the science and the healthy innovations that industry develops. Education on food quality issues, up-scaling and automation and the efforts taken to increase animal well-being on farms is often not clearly communicated to consumers. Finally, we have to increase the logistics capabilities related to food production and transportation. We have to be better in making food available to those who need it. I strongly believe that agriculture has the smarts and ability to feed a growing population, but it has to involve more than farmers and the industry alone. It is a joint effort of all of us working together to solve this looming issue. Zinpro Corporation is committed and diligently working to play our part in this process.”