Joep Driessen qualified as a vet at the university of Utrecht in 1994 and then spent 2 years as a vet in a dairy practice. He also worked on a dairy farm in Saudi-Arabia for 6 months. In 1997, together with Jan Hulsen, he founded Vetvice and in 1999 held the first CowSignals workshop. Then in 2007 founded CowSignals Training Company.
CowSignals Training Company offers 12 different training subjects to farmers in live training and the first 5 subjects in video courses. Not only do they train farmers, but also try to get the entire dairy industry involved. 400 vets, feed salesman, barn designers, dairy processors and others are educated as a certified CowSignals trainer or advisor. They are now training and advising their clients, farmers and colleagues in more than 50 different countries and spreading the knowledge. Jan has taken it upon himself to provide our knowledge also in books. He already published 17 different books in 35 languages.