World Dairy Expo has been cancelled for the first time in its 53-year history, as a result of coronavirus. The expo was set to take place at the Alliant Energy Center in Madison, Wisconsin, 29 September to 3October 2020.
The World Dairy Expo Executive Committee reached this decision based on the public health orders and restrictions related to COVID-19, in place and issued by Public Health Madison & Dane County.
“Our collective heart is heavy as we share with you that World Dairy Expo 2020 has been cancelled,” said Scott Bentley, WDE general manager.
Covid-19, limiting people
The Alliant Energy Center, home to World Dairy Expo, is a county-owned facility that falls under the jurisdiction of Emergency Order #3 and Forward Dane, the phased reopening plan for Dane County. Public health officials predict Dane County may be in the third phase of the plan when World Dairy Expo is set to occur. This phase includes a limit of 250 people at outdoor events, eliminating any possibility that World Dairy Expo, as people know it today, can take place.
“We recognise our responsibility is to maintain the health of our community and the safety of all of you as exhibitors, attendees and volunteers and to adhere to the orders dictated by Dane County and the national guidelines from the CDC as they relate to COVID-19,” added Bentley.
The annual event welcomed more than 62,000 attendees from nearly 100 countries in 2019. Serving as the meeting place of the global dairy industry, World Dairy Expo brings together the latest in dairy innovation and the best cattle in North America. Crowds of more than 62,000 people, from nearly 100 countries, will return to Madison, Wis. for the 54th event, September 28 through October 2, 2021.