Dairy manufacturers in Moldova may go bankrupt within a year as domestic products are being pushed out of the country’s market by cheap imports, primarily from the Ukraine. This is stated in the recent report from the Association of Dairy Farmers (Lapte). Protective measures against import supplies are therefore needed.
Ukraine produced 11.5 million tonnes of milk in 2014 and the forecast for 2015 was 11 million tonnes. Domestic consumption accounts for 6.5 million tonnes, while the rest goes for export. The main purchaser of Ukrainian dairy products used to be Russia, but banned these products as of July 28, 2014. Local manufacturers have therefore been searching for alternative markets. One of these markets is Moldova.
In 2014, Moldova only processed 520,000 tonnes of milk, which is equal to 10% of the surplus of the Ukrainian dairy industry. “Ukrainian products are much cheaper than Moldovian, due to the cheaper raw materials and this lowers production costs for a litre of milk. One litre of milk with a fat content of 3.5% in Ukraine has a production cost of €0.19 with a tendency to decrease, while in Moldova it stands at €0.29,” explains Lapte’s executive director Carolina Lint. In addition, Ukrainian producers are spending huge amounts of money to promote their products (in Moldova). In supermarkets for example, 2 bottles of dairy products are sold for the price of 1. Also the labels are Ukrainian, they don’t even bother to translate the labels for the Moldavian consumers,” says Lint. The supermarkets are flooded with Ukrainian dairy products and Moldavian milk processors are trying to keep the €0.26 per litre to prevent dairy farmers having to give up their business. Exporting Moldavian dairy to Ukraine is not an option.
Action needed from government
Lapte is therefore demanding the government do something about import supplies, and introduce protective import duties. Representatives of the country’s Economy Ministry confirmed that the request is currently under consideration. “If our dairy producers are really suffering losses, we should look into various protective measures, including anti-dumping and countervailing. We can also make an exception from the free-trade regime (with Ukraine, introducing import duty). But for now, we only investigate the situation,” says Deputy Minister of Economy Octavian Calmac. All these measures are quite expensive. The representatives of Lapte also proposed a number of non-tariff protection measures. Since Moldova has several supermarket chains owned by Ukrainian business, and they import milk products from Ukraine, local manufacturers believe that it would be right to legally separate merchant from the importers. Also to increase the cost of Ukrainian products, it is necessary to oblige manufacturers to use packaging that bears information in Romanian, not in the Ukrainian language.